The casino gambling has not just remained confined to the traditional games and overall environment. The casino trend has changed over the years considering the needs of the younger generation. Many casinos are today worried about younger generation, which does not seem to be really interested in casino games such as Tiki Island slot like their parents and grandparents were. This has driven the casinos to come up with something unique that can captivate the attention of the millennial.
The New Casino Ideas and Concepts
The Fox is a new casino in Connecticut that has transformed from Foxwoods. The 30-year old complex has turned into a hip, happening and cool gambling environment to entice more players around. The casino floor has been redeveloped and has turned into a separate corner for the females to entertain players with their pop songs. Not only this, but the casino has also come up with the idea of tattoo-studio where youngsters can get tattoos. The players can also enjoy the casino’s nightclub, Shrine and experience electronic dance acts like Tiesto and DeadMau5.
In fact, CEO Felix Rappaport has mentioned that it has become like a party place for the people and has energized the casino floor like anything. To talk more about the casinos, Twin River Casino has also come up with something new. The casino has introduced more space for table games and poker to attract the players. In addition to this, it has also introduced some martial arts competition at its event center. This way, the casino has attempted to entice the younger fight fans.
In the Words of Steven Norton
Norton is a well-known casino consultant in Illinois. He says that it is very important for the casinos to develop a good customer base. It should not become like the horse racing where all the people die-off in the future. By this, he simply means that casino should attract the people of all the age groups so that, casino never remain empty. It should keep on alluring new blood so that, the casino business keeps going. Furthermore, Michael Mathis, president of MGM Springfield remarks that new thinking is of utmost importance. He highlights the studies of marketing research according to which, millennial consider slot machines as boring, anti-social and non-intuitive. To overcome such thinking, casinos have today introduced electronic table games with live dealers and machines with various exciting themes like star wars.
The Bottom Line
It is true that casinos have today introduced various attractions for the youngsters like pool parties, rooftop concerts and others. However, it is essential on the part of these casinos to keep their approach balanced while encouraging these youngsters, says general manager of Mohegan Sun, Ray Pineault. He adds that it is not good to overemphasize the youngsters and lose other customers. He adds by mentioning that the younger generation still has the disposable income as compared to their well-established parents who can be a great profit to the casinos. Thus, it is better to target the players with a more balanced approach.